Lead Scoring Methodology ยท Outer-2

Time-Since-Incident: Why Timing Changes Case Priority

Short answer: start with cases reported within 72 hours: highest evidentiary reliability and cases within statute-of-limitations comfort windows โ€” those two signals carry the most weight before anything else in this article. A structurally identical case scores differently depending on how much time has passed โ€” not because older cases are less valid, but because evidence, memory, and statute exposure all degrade over time.

Cases reported within 72
Cases within statute-of-limitations comfort
Cases approaching
Historical cases where documentation

Score Inputs & Weighting

  • Cases reported within 72 hours: highest evidentiary reliability
  • Cases within statute-of-limitations comfort windows
  • Cases approaching or near statute deadlines, which need immediate staff attention regardless of score
  • Historical cases where documentation may already be lost

Where This Sits in the 0โ€“100 Model

Some firms configure their tiers so that a near-deadline case is flagged for immediate review even at a moderate score, since the operational risk of a missed statute outweighs the marginal value difference between a 60 and a 75.

This factor sits alongside Insurance Coverage Type and Its Effect on Case Value and High Priority vs Qualified vs Review: Understanding Intake Tiers in the Lead Scoring Methodology cluster, and connects forward to Designing Intake Questions That Don't Scare Off Injured Visitors in Conversion & Intake UX.

FAQ

Does this replace a human decision on lead scoring methodology?

No. It narrows down what a human reviews first. Signals like these route a submission into a priority tier; a staff member still makes the final call before a case is accepted.

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